Journey to the crown
Mrs. Keya Seth grew up in a middle-class Bengali family as the only child. In her own words, “as a child, my life was pretty simple but never boring; I was always into something or the other”. Be it painting or swimming, she did everything with sheer devotion. Her keen interest in sports, undying enthusiasm & continued hard work took her to the national level swimming championship. Her inherent knack & love for art was first expressed through paintings. She also made a mark as a budding artist in Kolkata through highly successful photography exhibitions at the Academy of Fine Arts.
She got married a little early but that didn’t change her enthusiasm or dreams, rather she got a partner to work together to make her dreams come true. Despite being a mother of two little ones, in 1996, she started her own beauty parlour, Priyodarshini in a 150 sq ft room at Paikpara.
Ms. Seth was first encouraged about aromatherapy through some international seminars. The use of the ‘soul molecules’ of nature, the essential oils, for total beauty & wellbeing intrigued her. To gain further knowledge on the subject she took up multiple courses on aromatherapy in top notch universities. After completing the courses, she came back to the country with the dream to help people with her earned knowledge.
From the year 2000, Mrs. Keya Seth started writing regularly for various popular Bengali lifestyle & beauty magazines. “Romonir Rupcharcha Rnnaghare” her first Beauty related write up was published in Bartaman Weekly Magazine. Next she wrote for various other publishing houses, including Anandabazar Pvt. Ltd., Aajkaal & Pratidin.
As a result of her increasing popularity, she started receiving invitations for talk shows from multiple audio-visual mediums. Helping people to become more beautiful & healthy in a way that is completely natural & free from harmful side effects has always been Mrs. Keya Seth’s dream & she accepted the offers heartily. Her shows like Srimati on ETV, Srimoyee on Akash Bangla, Nari on Zee Bangla & Rupkotha on Kolkata Doordarshan channel garnered not only huge popularity & fame but also an exponential demand for her aromatherapy based treatments. To help more people, she started her first chamber at Bhawanipur. Apart from consultation, she also provided freshly formulated aromatherapy potions to her patients to solve their skin & hair concerns.
Her treatments worked like magic & the queue of people waiting patiently outside her chamber started growing every day. Being able to help so many people with her treatment fuelled her enthusiasm, so when she was invited to attend another chamber at Gariahat, Jasodabhavan, which later was transformed into the first Keya Seth Medi Spa, she accepted the offer gleefully. However, she was not able to fulfil the mounting demand for her treatment potions only through her two chambers. This is when she planned to give her treatment potions the form of products, so that they can reach the people waiting eagerly for her treatments with ease.
Mrs. Seth published her first book “Adhunik Rupchorcha” in the year 2003, which added to her growing popularity.
In 2004, Keya Seth Ayurvedic Solution (Cosmetic Division) was registered & the brand started its sail with 9 products formulated by Mrs. Keya Seth herself. At the same time the brand entered the formal distribution chain to make sure that the products quickly reach the customers. Alopex, Root Active Hair Vitalizer, Fairy Pack, Fair & Bright Oil, Clear & Clean Solution, Clear Off Pack, Hair Protein Pack, Jojoba Powder Scrub & Walnut Powder Scrub were the first products launched by the brand.
Keya Seth Aromatherapy one of the most trusted names in the natural Beauty & Wellness sector of India officially came into existence in the month of May, 2004 when the company launched its first product in the market. The brand that started its journey with just 9 products, currently boasts of a range of over 110 successful products. However, the journey was not easy. There were years of hard work, dedication, patience & undying enthusiasm that has translated into success for the company with every passing year. Currently the company owns 3 state-of-the-art manufacturing units across the state & an exclusive warehouse with high end storage infrastructure spanning across 150,000square feet area. Quality coupled with innovation has propelled the brand to the apex of excellence. Starting from “National Award for Research & Development” in 2008 to “London WCRC Rising Star Iconic Brand Award, 2018”, the brand has been showered with many national as well as international honors since its inception.
This ISO 9001:2008 certified company invests heavily in R&D and maintains more than one state-of-the-art manufacturing facilities to ensure the highest quality for their each & every product. The company solely depends on in-house production only. “Medicure”, the latest addition to the product range of the brand, brings the benefits of therapeutic essential oil blends & potent herbal extracts together to offer complete physical & psychological wellbeing without side effects.
With the vision to “Make People Beautiful” Keya Seth Medi Spa, the first of its kind in Kolkata, opened its door at Gariahat in 2008; the expansive, 12,000 square feet Medi Spa turned a new page in the cosmetic beauty treatment industry of the country, which is now the most successful Spa chain in West Bengal with 6 busy branches all over the state. Keya Seth Trichology and Aesthetic Clinic & Keya Seth Bridal Studio are some of the other successful ventures of the brand aimed towards achieving the same vision. The company also runs Keya Seth College of Beauty in the posh locality of Ballygunge developing hundreds of skilled professionals for the quickly growing beauty industry. In 2011, Adwitiya, a Bengali fashion & lifestyle magazine edited by Ms. Keya Seth, was born. The magazine now enjoys a notable reader base not only in the state but also across the country.
With the same vision of making people beautiful Keya Seth Exclusive was launched in the year 2015. With its signature 8 storied exclusive mall at Kalighat, Kolkata & a chain of 3 signature outlets across the state, the brand not only presents an exquisite collection of saris from every corner of India but also the most stylish ethnic & western wears along with an elite collection of indo-western outfits & accessories. Keya Seth Exclusive has been working towards making high-class fashion affordable & to achieve this goal the brand has been spending on Research & Invention ever since its inception.The Keya Seth Exclusive workshop is an one of its kind R & D unit that houses some of the finest craftsmen of the country & creates premium designer wears with reputation in the national & international market.“Designer Wear for All” is the motto of Keya Seth Exclusive & the brand has already done a commendable feat in this regard. In Kolkata, the store is already a one stop destination for designer wears in every budget.
Keya Seth Aromatherapy has played a vital role in shaping the Beauty & Wellness Industry of India & now Keya Seth Exclusive is working towards turning a new page in the Fashion & Textile Industry of the country.
National & International Appreciations Received
- National Award for Research & Development, 2008
- International Star for Leadership in Quality (Gold) Award, New York, 2010
- The Platinum Technology Award for Quality & Best Trade Name, Geneva-Switzerland, 2010
- National Award for Outstanding Entrepreneurship, 2010
- London Quality Crown Award for Technology & Quality, 2010
- Images East India Retail Awards for most admired Health & Wellness Retailer, 2011
- ICC MSME Excellence Award as a ‘Women Entrepreneur’, 2011-2012
- Images East India Retail Awards for most admired retailer of the year for Health & Beauty Services, 2012
- ICC Retail Award, 2015
- ESQR’s Quality Achievements Award, London, UK, 2015
- London WCRC Leaders’ summit Award for Excellence in Leadership, 2015
- Bharat Nirman Award for Contribution in Fashion Designing, 2017
- London WCRC Inspirational Leadership Award, 2018
- London WCRC Rising Star Iconic Brand Award, 2018 in the Personal Care category
- Bharat Nirman Award for Contribution in Fashion Designing, 2018