Enriched with antioxidants, flavonoids & liquiritin, Mulethi (Licorice) Powder is excellent for lightening skin pigmentation, acne marks & dark spots. It keeps skin hydrated, glowing & depigmented.
Liquiritin, an active compound of Mulethi, helps disperse excess deep-seated melanin on the skin by increasing new skin formation, & flaking away dead skin, providing skin brightening.
Liquorice root offers healthy, depigmented, & lightened skin due to flavonoids, Liquiritin, & antioxidant activity. It removes epidermal melanin & inhibits tyrosinase activity.
Enriched Flavonoid helps lighten dull, tan, & patchy skin and re-instates the skin color by stopping extra melanin formation during sun exposure.
Antioxidant properties protect the skin from UV rays-induced free radical damage & prevent premature aging. Anti-inflammatory action reduces skin irritation, redness & sensitivity.
Our Story:
What began as a passion for natural beauty and the healing power of essential oils in 2004 has grown into one of India's most trusted aromatherapy and beauty brands. Guided by the belief that the best solutions come from nature, perfected through science, and delivered with care, Keya Seth Aromatherapy has spent over three decades creating holistic beauty and wellness solutions that inspire confidence and well-being.
Meet our Founder– Mrs. Keya Seth
Renowned Aromatherapist, Entrepreneur, Beauty Expert and Visionary, Mrs. Keya Seth founded the brand with a mission to help people discover the transformative power of aromatherapy.
"Beauty is not about hiding imperfections. It is about nurturing beauty through nature."
— Mrs. Keya Seth
The Brand: Keya Seth Aromatherapy
Keya Seth Aromatherapy was founded in 2004 by renowned aromatherapist Mrs. Keya Seth, which later emerged as one of India's leading beauty and wellness brands. This ISO 9001:2008 certified company is dedicated to bringing the goodness of nature and the power of science together. With the philosophy of "Making People Beautiful," the brand develops innovative skincare, haircare, personal care, wellness and aromatherapy solutions using carefully selected botanical extracts, essential oils and clinically backed active ingredients. Trusted by millions of customers, Keya Seth Aromatherapy continues to inspire confidence through high-quality products that deliver effective results while promoting holistic beauty and well-being. With a legacy spanning over three decades, the brand remains committed to creating safe, nature-inspired formulations that help people look and feel their best every day.
Our Vision: Our vision is to ‘Make People Beautiful’ by natural means.
Our Mission: We are on a mission to spread the word of aromatherapy and help people harness its holistic power by formulating natural and science-backed solutions that caters to skin, hair and overall health and wellbeing needs.
Brand Manifesto:
At Keya Seth, skincare is more than treating the surface. We harness the holistic power of essential oils alongside advanced cosmeceutical ingredients to support healthy-looking skin, elevate the daily self-care ritual, and deliver visible results through formulations inspired by nature and refined by science.
Our Brand Pillars:
· Holistic Power of Essential Oils: Harnessing authentic essential oils to enhance the skincare experience while supporting skin comfort and overall skin wellness.
· Advanced Cosmeceutical Actives: Clinically recognised ingredients selected to target concerns such as hydration, pigmentation, acne, barrier repair, and healthy ageing.
· Botanical Intelligence: Plant extracts inspired by traditional botanical knowledge and supported by modern formulation science.
· Sensory Self-Care: Luxurious textures and carefully crafted aromas that transform daily skincare into a mindful ritual.
Major Milestones We Crossed:
2004 - The Beginning
Founded by renowned aromatherapist Mrs. Keya Seth, the brand was launched with the vision of "Making People Beautiful" by blending the power of nature with modern science.
2008 - Innovation & Expansion
Received the National Award for R&D and launched Keya Seth Medi Spa, Kolkata's first Medi Spa, along with the Keya Seth College of Beauty.
2010–2014 - Growing the Ecosystem
Expanded into holistic beauty and wellness with the launch of the Trichology & Aesthetic Clinic and Bridal Studio.
2015 - Entering Fashion Retail
Launched Keya Seth Exclusive, including its iconic 8-storey fashion mall and premium retail outlets.
2018 - Global Recognition
Honoured with the London WCRC Rising Star Iconic Brand Award, reinforcing the brand's leadership in natural beauty and wellness.
2019 - Digital Growth
Strengthened its e-commerce presence through its official website and leading marketplaces, with iconic products like Alta, Sindoor, and Orange Body Oil becoming customer favourites across India.
2025 - Taking India to the World
Represented India at the North American Bengali Conference (NABC) 2025 in Toronto, showcasing the brand's heritage, innovation, and aromatherapy expertise on a global stage.
Today - A Legacy of Beauty & Wellness
With over three decades of excellence, Keya Seth Aromatherapy continues to empower millions through nature-inspired, science-backed beauty and wellness solutions.
